Digital marketing is the marketing of commodities or services by using various forms of electronic media like internet, mobile phones or any other digital platform. Since 1990s digital marketing has taken the world by a storm and it has influenced many first timers, who are using this platform to advertise their products and create an impression on the mindset of the target audience. Digital marketing has many long term benefits which can be summarized below.

• Cost –Effective

Digital marketing is far more cost-effective than the traditional form of advertising. On an average a 30 second TV commercial on any national channel would cost around thousands of rupees, whereas digital marketing on the other hand cost much less so that even small business start-ups can afford them.

• Global Reach

Digital marketing helps a client to showcase his product globally with just a click of his mouse. A website can help you to find new business and trade globally. Your products will no longer be confined within the potential consumers of a specific geographical area. Your reach will increase globally with the help of digital marketing.

• Higher Revenues

By promoting a product effectively through digital marketing higher conversion rates can be achieved.  This can be done by offering the right idea that meets the need of the customers. With better revenues the enterprises will have good chance of expanding their business.

• Personalisation and Tracking of customers

Digital marketing helps you to track a potential customer from the very beginning. It helps you to understand the customers’ actions, decisions and preferences so that you can have a true insight into their behaviour. If your customer database is linked to your website, you will be able to track the frequent buyers. You can also provide them with personalised offers.

• Connect with mobile customers

The mobile customers have a significant online presence. Digital marketing helps you to optimise the product for smart phone and tablets and personal computer users.

• Saves time

Digital marketing provides real time results. This can help you in saving a lot of time as you see the number of visitors to your site, the conversion ratio with just a click of the mouse.

• Competitive forum

Digital marketing helps you to make your business more competitive by taking the advantage of the latest marketing strategies. Sometimes, it becomes difficult for a small scale business house to compete with large corporate agencies due to their limited resources if they resolve only to traditional ways of marketing their products. If these small scale business houses market their products digitally they can gain equal exposure. If you want to be in the business in the long run then you will have to make your product more competitive in the market.

• Analyze and adapt

Digital marketing provides a business house with real time data about the customers which finally enable you to adapt yourself with the ongoing business trends. You can observe the actions taken by the potential customers and bring about any necessary changes based on the timely data. With the traditional form of marketing you have to wait till the end of the campaign to analyze the results. But, in case of digital marketing you can analyse your data every now and then and can adapt yourself accordingly.

• Target the ideal buyers

With the help of SEO in digital marketing the business houses can target those consumers who are interested in their products. Here with the help of pay per click and social media advertising you can be sure that your products are being searched by the target buyers.

• Measurable Form of Marketing

In case of digital marketing you will be able to find out whether your marketing techniques are working or not. It helps you to measure your success over time. There is no need for you to guess whether your marketing strategies are working or not. You can see in real time whether you are getting the desired results or not. Accordingly, you will be able to adjust your campaign to achieve greater success.

So, in the end it can be said that digital marketing has transformed the way you reach your customers. It has given the small scale industries and start-up companies equal exposure which was not possible through traditional marketing.